Narrowcasting involves aiming media messages at specific segments of the public defined by values, preferences, or demographic attributes. Also called niche marketing or target marketing. Narrowcasting is based on the idea that mass audiences do not exist An example of narrowcasting in this context is the installation of the instore advertising in supermarkets which show pre-recorded programmes interspersed with targeted advertising to food shoppers.

Narrowcasting is also sometimes applied to podcasting, since the audience for a podcast is often specific and sharply defined. Narrowcasted messages can be published in multiple digital media forms from iPods to cell phones to PDAs.

Auricast provides narrowcasting solutions for your business, tailored to your specific operation and enterprise. These include:

Centrally controlled and monitored networks of private/targeted content. We provide turnkey solutions.

1. Complete design phase assistance – installation ideas, equipment sourcing, content sourcing, content production if required, personalization, rules descriptions, and so on.

2. Complete installation and follow-up maintenance – Attention to target locations, ambience requirements, expeditious updates to content as required.

3. Regularly updated content to keep thinsg fresh and interesting.

4. Selected advertising from vendors. You receieved advertising revenue, providing your business with an additional revenue stream.

Please contact our sales department for more information.