Cloud Computing

To understand Cloud Publishing you must first have a basic understanding of cloud computing. For in depth information a Google of "cloud computing" will yield thousands of valuable results. Basically cloud computing is an emerging business model predicated on the fact that there are many groups or clouds of connected computers, the Internet being the largest one. The fact that these computers can share, for example computing power or storage, has given way to a wide variety of service offerings from a growing number of companies.

The case for utilizing cloud computing services is largely the value proposition. The emerging business model for the most part embraces a 'pay for exactly and only what you use' concept. A company for example using cloud server processing during certain times of the year and paying only for that usage during those times avoids the need for owning banks of physical servers supported by an IT department.

Publishing In a Cloud

Publishing in a cloud is a natural usage of this model. Cloud computing has gifted us with such intelligent sounding terms as a 'wiki' which is basically a page published in the cloud, hence the popular wikipedia web site. Auricast is using a patent pending extended definition of publishing in a cloud to provide its services. Auricast started with an initial technology allowing for the creation of private media channels and then the tracking of their deployment. Auricast's Cloud Publishing adds tools and layers of security to its initial service tailored specifically for a variety of cloud computing environments and purposes.

Publishing media or information in a cloud has specific problems such as security in the knowledge that the published entity is safe from unauthorized access or use. Publications can be incomplete or in stages of collaboration. Finished publications can be in a variety of versions and formats. Finally rules such as access and remuneration need to stay attached to and followed by publications and future publications inheriting them. The Auricast service addresses these problems and more.

Publishing media or information in a cloud using Auricast has advantages and features making this a versatile method of managing and distributing a wide range of publications. Authoring, Browsing, Publishing, Collaboration, and Performing tools provide access to users of all ages and uses. Auricast also provides a range of remuneration models including credit, debit, PayPal, advertisement insertion, and free with tracking and distribution reports.

To The Cloud

Basically the Auricast tool set provides a means to define elements of a publication or an entire publication in a manner where it can be defined, rules attached, and stored safely in a cloud regardless of who is supplying the storage. The basic unit of storage is called the M-Cell. A simple example would be if you were to upload a photograph with your ownership information and rules for access wrapped together. After you have created several photograph M-Cells you may decide to create a photo album and publish that as a single M-Cell. This new, more complex M-Cell would have inherited all of the rules and access information from the original M-Cells. The tools provide for browsing through the entire world of published M-Cells that have been made available for inclusion in any new M-Cell. Individual and group collaboration is easily managed as old rules are inherited and new rules are applied.

Advanced earlier Auricast technologies provides several options for the creation of channels of media by describing a collection of M-Cells, their specific interaction, and the nature of their active or interactive presentation. By analyzing the nature of the M-Cells over time it is possible for Auricast to dynamically extend the channel definition. Live events can be published to the cloud for immediate publication facilitating a wide range of possibilities.

From The Cloud

Auricast calls "Performance" all access, viewing, or otherwise interacting with any published entity. Performance can be a simple as reading text in a web browser or e-book or as complex as interacting with elaborate curriculum in an advanced classroom with audio, multiple screens of video, and a variety of wireless devices. The performance tools provide for specific access or wide range of access to all appropriate M-Cells and are designed to target several devices including web browsers, e-books, digital signage servers, cell phones, PDAs, and other portable media capable devices.

Who Would Cloud Publish?

Auricast Cloud Publishing services are designed and intended for use by anyone connected to the cloud. Anyone who has or creates media or information can publish it to the cloud for safe storage and even to allow access for others to use that media or information in other publications. Examples include artists, musicians, writers, animators, students, teachers, creators of curriculum, advertisers, photographers, and more.

Those who would experience publications from the cloud include anyone desiring any of the artwork, music, information, and curriculum and be able to experience that across a variety of media devices and environments.